2018 marks seventy years of the NHS. To celebrate, #FuturePRoof is publishing a special edition aimed at showcasing best practice in comms by teams within one of the UK's best loved brands.
#FuturePRoof launched in 2015 to tackle issues facing the public relations profession and celebrate best practice. Edition three is designed to celebrate the innovative and pioneering work undertaken by practitioners within the NHS on its seventieth birthday. It will be published in the New Year.
Below is the chapter spec list (in no particular order). As you'll see, authors are still being sought for some chapters. If you'd like to get involved, please email editor Sarah Hall at firstname.lastname@example.org with the chapter you're interested in and a précis of your proposed content.
In terms of the commitment involved, authors are asked to supply 800-1200 words by 12 January. The style requires 3 chapter 'take outs’ and dynamic copy written for the screen with sub heads as per this example.
If your pitch is successful, you'll also need to supply a 2-3 line bio containing any relevant links, a Twitter handle and a pic when it comes to submission.
CHAPTER SPEC LIST
Strategy setting - Where is the NHS heading and how will it get there? Aligning comms and marketing with the organisational objectives. Transitioning to prevention over cure. AUTHOR APPROACHED
Leadership and professionalism - What does good look like and what’s the benchmark? CLAIRE RILEY
Managing complexity - Simplifying and communicating how the NHS system operates; organisational complexity, hierarchies and managing competing agendas. STEVEN POLLOCK
Political safeguarding - Competing political agendas and the impact on NHS business planning and comms. ROY LILLEY
The NHS at 70 - Outside looking in; an external expert’s perspective. AUTHOR APPROACHED
The power of the NHS brand - The story of the NHS identity and brand and how sub brands are using the association to diversify and scale. NICK RAMSHAW
Trust in the NHS - Public trust and the NHS. KAYLEIGH RYAN
Doing digital - Managing the public and patient interface through technology. RACHEL ROYALL
Employee engagement and culture - Best practice with particular reference to strong sub-cultures within the NHS (such as The Christie in Manchester). AUTHOR NEEDED
CPD - Establishing a common competency framework across teams. AUTHOR NEEDED
Cash strapped and resource starved - Doing more with less; how NHS comms teams are responding. ROSS WIGHAM
Integrated comms and content marketing - Moving away from a reliance on media relations to integrated comms featuring strong visuals and multi-media content. CAROLINE LATTA
Innovation through technology - The TEL programme. ALEX DRINKALL
Crisis planning - Planning for the worst; politics, privatisation and data breaches. AUTHOR NEEDED
Safeguarding data - Understanding patient data and managing conversations about its use with the Care.data programme as an example. NICOLA PERRIN
Planning and insight - Winter bed shortages; how to use data to inform future campaigns and change the media narrative. LIZ DAVIES
Internal comms with 1 million people and counting - Managing internal comms within a complex web of organisations. AUTHOR NEEDED
Motivation and mental wellbeing - Supporting employees in the face of organisational criticism and pay freezes. AUTHOR NEEDED
Hello, my name is - Putting the patient first; what comms pros can learn from the ‘Hello, my name is’ campaign. CHRIS POINTON
Public health behaviour change - Taking a holistic approach from prevention through to end of life. ALEXIA CLIFFORD
CHAPTER TWENTY ONE
Social leadership - Diversity & inclusion & conditions for community. JULIAN STODD
CHAPTER TWENTY TWO
Dispelling myths - Managing misperceptions and the media. AUTHOR NEEDED
CHAPTER TWENTY THREE
Ethics - Challenges in daily practice in adhering to industry Codes of Conduct. AUTHOR NEEDED
CHAPTER TWENTY FOUR
Procurement - Small changes, big differences; embedding procurement processes that can add real value. AUTHOR NEEDED
CHAPTER TWENTY FIVE
Sorry we can’t help - Breaking bad news; communicating with audiences and stakeholders when lives are at risk. AUTHOR NEEDED
CHAPTER TWENTY SIX