Today in Once upon a time in PR, we hear about Stella Bayles
Remember the young boy in The NeverEnding Story whose goal was to stop the Nothing take over a mystical world? Step in today’s equivalent, the super smart Stella Bayles, in whose own epic fantasy the PR profession fights off SEO agencies to win the day. Thanks to her book PR’s Digital Resolution and tools such as AnswerthePublic.com and CoverageBook.com, developed with her colleague Gary Preston, we stand a much better chance than ever before.
