In Chapter 5 of #FuturePRoof, Andrew Bruce Smith proposes that the value of PR can and must be calculated in terms of its contribution to meaningful economic and societal impact.
Defining competency and skills in public relations is a critical issue
The opportunity for public relations
Communicating with conscience; influencing organisational leaders to do the right thing
Watch and find out more about #FuturePRoof
Ketchum's Stephen Waddington interviews Sarah Hall about #FuturePRoof; its purpose, content and contributors.
