The #FuturePRoof podcast, now in its second series, is a conversation between Sarah Hall and Stephen Waddington.
It covers the issues raised by the #FuturePRoof project, asserting the role of public relations as a management discipline in the organisations that it serves and society.
Series 2 / 2018
Episode 3 Celebrating the NHS at 70 and the future of healthcare
In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss: the value of earned media and the Royal Wedding; Twitter timeline troll tweaks; WPP post-Sorrell; the impact of tech on PR skills; Facebook’s dating app; Google Home Assistant and other robots; Childish Gambino’s This is America; the Government Communication Plan 2017/18; a new Platinum podcast with Prof Anne Gregory and Dr Jon White on PR as a management discipline; and the Cluetrain Manifesto.
Episode 2 Stop posting shit on the internet
In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project.
Episode 1 How was half term for you?
Accountable leadership; persuasion and polarised media; influencing Brexit; the PRCA’s diversity toolkit; and tech in public relations.
Series 1 / 2017
Breaking and mending stuff
Abuse on social media, diversity, Storify’s closure, Time’s person of the year, #AIinPR and goals for 2018.
Slurp, slop and scrawl
#PRin2018; Cluetrain Manifesto; local media debate.
Celebrating the CIPR and the NHS at 70
#CIPR70; Twitter discourse; implications on society of decline in regional media; and a new #FuturePRoof project.
Waterproofs and winter clothes
The PRCA's ruling on Bell Pottinger, OFCOM and European Communication Monitor reports, the CIPR election, social media platform updates, and Twitter's application as a customer service tool.
#PRfest, Cannes, the UK General Election, May Meeker’s annual report and image recognition.
An afternoon snifter
Fake news, social media speculation, the Croatian Public Relations Association conference and support for students.
You’re such a tease
A special edition of the #FuturePRoof podcast reviewing the PRFest in Edinburgh.
Measurement, a capabilities framework for public relations, mental health, the CIPR at 70, and #PRfest.