Dr Jon White

Today in Once upon a time in PR, we hear about Dr Jon White

Few practitioners can time travel but Jon White can certainly claim to have gone back to the future. Almost 20 years ago, Jon predicted that the future was bright for PR if practitioners educated and trained themselves to become indispensable to management. Sound familiar? Jon’s work inspired #FuturePRoof and has provided the foundations behind the CIPR’s drive to reassert public relations as a strategic management function. 

Once upon a time in PR can be purchased priced £10.

fpweb-jon.jpg

Stephen Waddington

Today in Once upon a time in PR, we hear about Stephen Waddington

Whatever agency alchemist Stephen Waddington touches seems to turn to gold. Having grown and sold two businesses, Stephen’s ability to reinvent himself knows no bounds. While www.wadds.co.uk showcases much of the science, Stephen also has an art. Master of the crowdsourced project and blog post, Stephen is a community-building expert who always shares the wealth. 

Once upon a time in PR can be purchased priced £10.

fpweb-wadds.jpg

Laura Sutherland

Today in Once upon a time in PR, we hear about Laura Sutherland

In Alice in Wonderland we’re taught that moving out your comfort zone can lead to exciting adventures and new relationships. Sutherland has brought that same ethos to PRFest, a two-day public relations festival aimed at senior professionals. Now a key date in the industry calendar, Laura has continued to innovate through PR Space, a concept allowing practitioners to work on their business rather than in it. 

Once upon a time in PR can be purchased priced £10.

fpweb-laura.jpg

Ethan Spibey

Today in Once upon a time in PR, we hear about Ethan Spibey

Once upon a time there was a government affairs professional whose pinned tweet read ‘I can confirm the rumours, I am a gay man.’ Step forward Ethan Spibey whose wholehearted and vocal commitment to equal rights has made him a pin up not just for the LGBT+ community, but for everyone, everywhere. Want to help make the world a better place? Be more like Ethan.

Once upon a time in PR can be purchased priced £10.

fpweb-ethan.jpg

Sir Martin Sorrell

Today in Once upon a time in PR, we hear about Sir Martin Sorrell

If you were to imagine a PR version of Mount Rushmore, Sir Martin’s face would be carved upon it. As founder of the world’s largest advertising group by both revenue and number of employees, Sorrell’s reputation goes before him for almost single-handedly turning a cottage industry into a global moneymaking machine. There’s no stopping this juggernaut who has just launched S4 Capital in his mid-seventies. 

Once upon a time in PR can be purchased priced £10.

fpweb-martin.jpg

Peter Smith

Today in Once upon a time in PR, we hear about Peter Smith

Once upon a time, public relations came *this close* to being recognised as a strategic management function thanks to PR champion, CIPR Past President Peter Smith. Back in 1984, Smith managed to persuade Cranfield School of Management to include public relations as part of the MBA management curriculum. While this was discontinued a few years later, influencing business school teaching about the value of PR is something the Institute is now revisiting.

Once upon a time in PR can be purchased priced £10.

fpweb-peter.jpg

Nicola Regazzoni & George Blizzard

Today in Once upon a time in PR, we hear about Nicola Regazzoni & George Blizzard

Counted as one here, Nicky and George are to the PR industry what Anna and Elsa are to Frozen; sisters doing it for themselves. Just as the royal siblings find a way to break Arendelle out of its eternal winter, this dynamic double act has broken out of PR’s always-on obsession, to find a way of servicing clients around the globe while delivering great results and having a work-life balance. This innovative new way of working continues to snowball. 

Once upon a time in PR can be purchased priced £10.

fpweb-george-nicki.jpg

Alex Myers

Today in Once upon a time in PR, we hear about Alex Myers

While Naked & Famous sounds like a dodgy publication, it’s also the perfect example of why Alex’s agency is blazing a trail. Their approach to charging by how awesome a campaign is, eschewing traditional billing models, might seem risky to some but ripping up the rulebook is a Manifest hallmark, as is being nice. There’s a reason Manifest’s domain name ends in .rocks. Hard to argue really.

Once upon a time in PR can be purchased priced £10.

fpweb-alex.jpg

Sandra Macleod

Today in Once upon a time in PR, we hear about Sandra Macleod

Traditionally in any story finding the treasure is a tricky business, but in this modern-day PR adventure Macleod has both the map and the key to the chest. By quantifying the economic value of reputation through her company Echo Research, Sandra has unlocked the value of public relations to business and is the kind of protagonist the PR world should unite behind. 

Once upon a time in PR can be purchased priced £10.

fpweb-sandra.jpg

Dr Jacquie L’Etang

Today in Once upon a time in PR, we hear about Dr Jacquie L’Etang

Every good story needs a narrator and that’s where Jacquie L’Etang comes in. Public Relations in Britain: A History of Professional Practice in the Twentieth Century is a comprehensive guide to how and why the UK industry developed and is just one of Jacquie’s impressive back catalogue that every PR practitioner should have on their shelves. 

Once upon a time in PR can be purchased priced £10.

fpweb-jacqui.jpg

Rich Leigh

Today in Once upon a time in PR, we hear about Rich Leigh

Now we come to the mischievous Puck of our book, agency owner Rich Leigh. Founder of the stunts and campaigns site PRexamples.com and author of Myths of PR, Rich’s creativity knows no bounds. Notorious for having changed his name by deed poll to Mr Public Relations, Rich recently introduced a four-day working week at Radioactive PR. Watch this space for whatever innovation he comes up with next. 

Once upon a time in PR can be purchased priced £10.

fpweb-rich.jpg

Tony Langham

Today in Once upon a time in PR, we hear about Tony Langham

There are many stories of rags to riches but not many where the hero shares the wealth. In an industry which professes to be people-focused, too few walk the talk. Step forward Tony Langham, co-founder of reputation management agency Lansons, which was the first to become widely employee-owned and has more than a third of the team as partners. A leader from the front, Langham is the epitome of doing well by doing good and an influential advocate for the sector.

Once upon a time in PR can be purchased priced £10.

fpweb-tony.jpg

Francis Ingham

Today in Once upon a time in PR, we hear about Francis Ingham

When it comes to heroes and villains, the skilled, sarcastic and complex Ingham must surely be the PR sector’s Severus Snape. Leaving the question of dark arts aside, industry leader Ingham has certainly worked magic in campaigning against NLA fees and was quick to take a strong line in expelling Bell Pottinger for unethical behaviour. Having secured the PRCA-APPC merger, members are now spellbound to see what happens next. 

Once upon a time in PR can be purchased priced £10.

fpweb-francis.jpg

Dr Roger Hayes

Today in Once upon a time in PR, we hear about Dr Roger Hayes

Poacher turned gamekeeper Roger Hayes may have started his career as a journalist, but he’s now a poster boy for public relations practice, helping business people understand PR’s value through his work at Henley Business School and in Singapore and London. Hayes is one of the forerunners of international PR development in Africa, Asia and India, teaching public diplomacy as well as practicing. In this tale he plays the wise elder that practitioners would be smart to emulate.

Once upon a time in PR can be purchased priced £10.

fpweb-roger.jpg

Jim Hawker

Today in Once upon a time in PR, we hear about Jim Hawker

What do Jim Hawker and the film Minority Report have in common? Futuristic predictions which have become a fact of life. From self-driving cars and facial recognition to voice technology, the movie clearly signposted the future, which arrived pretty sharpish. It’s a similar story with Jim’s agency threepipe, a hybrid of PR, paid, SEO and digital specialists – as he said, exactly what’s needed to deliver creative strategies suited to the modern-day media landscape. 

Once upon a time in PR can be purchased priced £10.

fpweb-jim.jpg

Professor Anne Gregory

Today in Once upon a time in PR, we hear about Professor Anne Gregory

If you haven’t read at least one of Professor Gregory’s books or quoted her in your work, are you even in PR? An industry maven, whose leadership helped achieve Chartered status for the Institute of Public Relations and was integral to the development of a global capability framework, Anne’s ability to transcend academia and practice is second to none and her unerring knack of predicting the path for public relations makes her pretty prescient too. 

Once upon a time in PR can be purchased priced £10.

fpweb-anne.jpg

Liz Bridgen

Today in Once upon a time in PR, we hear about Liz Bridgen

The Rebel Girl of this book, pole dancing and cyclocross-racing Sheffield Hallam lecturer Liz Bridgen should be on everyone’s reading list. Liz’s research on why women leave the profession is no fairy story and her diversity and inclusivity work is a blatant challenge to PR’s dominant coalition. Consider Liz mandatory bedside reading and prepare to be provoked. 

Once upon a time in PR can be purchased priced £10.

fpweb-lizB.jpg

Stella Bayles

Today in Once upon a time in PR, we hear about Stella Bayles

Remember the young boy in The NeverEnding Story whose goal was to stop the Nothing take over a mystical world? Step in today’s equivalent, the super smart Stella Bayles, in whose own epic fantasy the PR profession fights off SEO agencies to win the day. Thanks to her book PR’s Digital Resolution and tools such as AnswerthePublic.com and CoverageBook.com, developed with her colleague Gary Preston, we stand a much better chance than ever before. 

Once upon a time in PR can be purchased priced £10.

fpweb-stella.jpg

Elizabeth Bananuka

Today in Once upon a time in PR, we hear about Elizabeth Bananuka

Today social media savvy is where it’s at and anyone who follows Elizabeth on Twitter knows she gives good Gif. But it’s the agency owner’s side hustle BME PR Pros where she’s truly got it going on. Leading a community of volunteers in the drive for industry diversity, if you need a BME speaker, writer or mentor, literally and figuratively, all you need to do is check out Bananuka’s little black book. 

Once upon a time in PR can be purchased priced £10.

fpweb-elizban.jpg

Richard Bagnall

Today in Once upon a time in PR, we hear about Richard Bagnall

Once upon a time there was a monster called AVE that had PR practitioners stick their finger in the wind to come up with a financial value for the earned media coverage they’d secured. Of course you can’t prove the value of anything if it’s not measured properly so Richard and his pals decided to come up with something better. Today, the AMEC framework is the only way to demonstrate the value of PR in the boardroom and is adopted by professionals across the world. 

Once upon a time in PR can be purchased priced £10.

fpweb-richbag.jpg