Disinformation and ‘Fake News’

A guide to ethical communications for public relations practitioners.

#FuturePRoof has published a practical guide to tackling disinformation for communicators. 

One of the biggest issues facing professional communicators today is the prevalence of fake news. We should call it out for what it is: disinformation. Read on and you’ll find out why.

According to UNESCO, disinformation is information that is false and deliberately created to harm a person, social group, organisation or country.

As practitioners, we have a duty of care to ensure that content we share is authentic, true and substantiated, particularly where we can reach and influence large groups of people.

This short guide to ethical communications is designed to help practitioners follow best practice, build resilience within organisations and start to understand the scale of the problem.

You’ll find a breakdown of terminology, signposting to helpful resources and two brief case studies that illustrate the threat posed by disinformation to get you started.

You can access the free guide here:


Grab a coffee, take a read and earn some CPD points while you’re on. I hope that you find it useful.

Sarah Waddington
Founder and Editor, #FuturePRoof