This is a chapter from #PRstack: AI tools for marketing, media, and public relations, the latest #FuturePRoof publication. You can buy a copy of the complete book from Amazon in Kindle and print formats. The Kindle version doesn’t include images due to format limitations.
Jasper by Cherise Glymph | Practitioner
Jasper AI is a generative AI writing tool that aids public relations practitioners in quickly creating high-quality, impactful content for campaigns and other communications needs.
Jasper AI is a generative ChatGPT AI-powered language tool that produces impactful, easily digestible, and engaging content for all manners of public relations practitioners. Jasper AI is the premier content curation and creative campaign development tool everyone should use. It doesn’t replace human knowledge, understanding, thoughtfulness, or curiosity but augments our ability to create content.
In today's fast-paced media landscape, where social media plays an integral role in news dissemination and brand identity, public relations practitioners are pressured to deliver high-quality content quicker than ever. Tools such as Jasper AI are helping communications practitioners stay ahead of the curve by enhancing campaign and content management. Critically, it helps to get your thoughts down on paper, saving numerous hours and writer's block.
Jasper AI is like a superpower in your pocket or your web browser. It empowers and supports practitioners instead of replacing them. Instead of hours or days, it’s ensuring that the first step in creating meaningful content happens quickly and efficiently.
Jasper AI refines initial ideas, guiding creators towards concise, powerful content. It's about delivering solid and meaningful messages in real time. While the platform requires a membership, the Jasper AI Writing Assistant app offers limited free use for tasks like SEO keyword upscaling, content creation, and editing, with an option to upgrade to a premium subscription.
It has more than 50 templates for production, ranging from narrative-building to image generation, social media content development, editing, and translation. This allows users to tailor their work to be brand-reflective, highly relevant, and, most importantly, engaging for the target audience.
Example use case
When creating a narrative for a client offering a niche product, I used industry-specific keywords to generate a story that resonated with the brand’s audience and category ownership. The feedback and edits generated by Jasper AI helped me to create a pitch that reflected current trends, interesting data points, and topics discussed by top tier one media.
The example shown below uses Jasper AI to create content about vegetarianism.
In addition, the usefulness of their diverse templates and rapid response time allowed me to work on an entire campaign with top-of-mind content for the client. In this respect, Jasper’s ability to integrate with other tools is also highly beneficial when working on a multi-faceted campaign.
Jasper AI enables integration with MidJourney, an image-generation tool. This allows users to create visually striking, editorially fine-tuned content – which is incredibly important for communications professionals building visually-led campaigns.
Generative AI tools such as Jasper AI will become essential for campaign work in the future. The tool that can produce the most engaging and relevant content in a user-friendly way.
Cherise Glymph, senior account executive, YourStory
Cherise Glymph began a career in public relations in 2019, working for a boutique technology marcomms and public relations agency called YourStory PR. Prior to this she served as an advocate for a community development agency in Ithaca, New York.