This is a chapter from #PRstack: AI tools for marketing, media, and public relations, the latest #FuturePRoof publication. You can buy a copy of the complete book from Amazon in Kindle and print formats. The Kindle version doesn’t include images due to format limitations.
Taskade by Philippe Borremans | Practitioner
Taskade is a collaboration and workflow management platform that aims to optimise team coordination in public relations by centralising tasks, enabling real-time collaboration, and providing an overview of campaign workflows.
Taskade is a productivity and collaboration platform designed for teams, including those in public relations. It aims to provide a centralised workspace to manage workflows and enhance team coordination.
In public relations, professionals often juggle multiple responsibilities simultaneously - media relations, content creation, event planning, reputation management, and more. This leads to managing diverse tasks across different tools and channels. Streamlining collaboration and workflow management are crucial needs for executing campaigns smoothly.
Taskade offers a solution by consolidating tasks into an online productivity platform. At its core, it allows users to create tasks, organise them into projects, collaborate with team members, and track progress on work. However, Taskade goes beyond basic task management through some of its key features:
• Customisable Boards
Practitioners can create boards that serve as a shared workspace for each project or campaign. Teams can
add task lists, attachments, comments, and more to centralise information on one board.
• Workflow Mapping
Taskade enables users to create flowcharts and visualise campaign workflows from end-to-end. Tasks can be
assigned steps in the workflow with deadlines.
• Real-Time Collaboration
The platform offers capabilities for teams to collaborate in real-time through messaging, video conferencing,
and simultaneous document editing.
• AI Assistant
Taskade provides an AI assistant to automate certain repetitive tasks like scheduling social media posts,
sending reminders, gathering data, and more.
• Multi-Platform Access
As a cloud-based tool, Taskade enables access via web, desktop and mobile apps. It also integrates with
common tools like G Suite, Dropbox, and more.
The above features aim to streamline collaboration, provide transparency into campaign workflows, and simplify tasks where possible. This may benefit public relations teams in coordinating seamlessly and improving productivity.
Use cases for Taskade include:
• Planning product launches and tracking rollout tasks.
• Managing social media calendars and scheduling content.
• Overseeing events execution including vendor details and schedules.
• Monitoring issues and crisis communication in a centralised way.
• Maintaining media relations details and coverage reports.
Taskade offers a productivity platform tailored for teams and collaborative work. It aims to be an all-in-one solution for task and project management. The tool consolidates workflows, enables real-time collaboration, and provides workflow visualisation. These capabilities may help streamline coordination for teams across diverse responsibilities.
Philippe Borremans, independent public relations consultant
https://www.linkedin.com/in/philippeborremans
Philippe Borremans is an independent public relations consultant specialising in crisis and risk communications. He is the author of Mastering Crisis Communication with ChatGPT - A Practical Guide and the producer of the Wag The Dog Newsletter and Podcast covering crisis communication and AI.