Today in Once upon a time in PR, we hear about Dr Jon White
Few practitioners can time travel but Jon White can certainly claim to have gone back to the future. Almost 20 years ago, Jon predicted that the future was bright for PR if practitioners educated and trained themselves to become indispensable to management. Sound familiar? Jon’s work inspired #FuturePRoof and has provided the foundations behind the CIPR’s drive to reassert public relations as a strategic management function.