Sandra Macleod

Today in Once upon a time in PR, we hear about Sandra Macleod

Traditionally in any story finding the treasure is a tricky business, but in this modern-day PR adventure Macleod has both the map and the key to the chest. By quantifying the economic value of reputation through her company Echo Research, Sandra has unlocked the value of public relations to business and is the kind of protagonist the PR world should unite behind. 

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