Today in Once upon a time in PR, we hear about Alex Myers
While Naked & Famous sounds like a dodgy publication, it’s also the perfect example of why Alex’s agency is blazing a trail. Their approach to charging by how awesome a campaign is, eschewing traditional billing models, might seem risky to some but ripping up the rulebook is a Manifest hallmark, as is being nice. There’s a reason Manifest’s domain name ends in .rocks. Hard to argue really.